SCOTTSDALE, AZ - In a constant world of changing technology, robots and computers are doing more and more in our everyday lives. At Target Training International in Scottsdale, they're conducting research -- some of it looking inside your head.
Dr. Ron Bonnstetter, Senior Vice President of Research and Development at TTI, leads a team that's conducting research to learn more about the human brain and how it reacts to certain words and phrases.
"We want to see what's going on in the brain so we're literally capturing the decision-making pathways that are occurring while you're looking at assessment items," said Bonnstetter.
The goal is to find out how people react to common phrases and words a robot may ask you in a job interview and how your brain reacts emotionally.
Certain companies are now using robots or computers to help narrow their search of candidates. Research is used to better determine what is unknown when it comes to artificial intelligence and making a more human connection.
"We're actually capturing not just your answer that you give us in a cognitive manner, we're capturing all your brain activity in the decision-making process."
Bonnstetter and his team are able to take the data they collect and potentially change the scope of technology and artificial intelligence, helping them better understand what happens inside the human brain.