Topgolf International Inc. got its start as an innovator in the tradition-laden sport of golf.
Now the company is innovating again by providing an alternative to traditional sports.
Dallas-based Topgolf recently announced a partnership with TCL, the Chinese television and consumer electronics manufacturer, to roll out esports lounges at select Topgolf locations, including Scottsdale, in an effort to expand Topgolf’s reach.
“Esports presents a new and unique audience and we recognized natural parallels between our existing audience and esports fans,” said Morgan Schaaf, Topgolf’s communications manager.
