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Topgolf introduces esports lounge in Scottsdale to reach new audience

Top Golf
Posted at 10:50 AM, Oct 10, 2019
and last updated 2019-10-10 13:50:01-04

Topgolf International Inc. got its start as an innovator in the tradition-laden sport of golf.

Now the company is innovating again by providing an alternative to traditional sports.

Dallas-based Topgolf recently announced a partnership with TCL, the Chinese television and consumer electronics manufacturer, to roll out esports lounges at select Topgolf locations, including Scottsdale, in an effort to expand Topgolf’s reach.

“Esports presents a new and unique audience and we recognized natural parallels between our existing audience and esports fans,” said Morgan Schaaf, Topgolf’s communications manager.

Read more from the Phoenix Business Journal.