PHOENIX — Phoenix Suns starting forward Jae Crowder has signed on as a brand ambassador for Gila River Resorts & Casinos, the gaming operation’s first endorsement involving a professional athlete.
Crowder — who is playing with the Suns in the NBA playoffs this week — said the partnership will help him make deeper connections in the community.
“I have a vision of growing with Gila River as we have a lot of things in common,” he said in a statement. “Being an athlete at the highest level with one of the best teams in the NBA, it is important to grow my local relationships with people whom I am comfortable with and believe in.”
Casino company executives praised Crowder’s roles in helping the community and as a budding entrepreneur. The athlete has started a clothing brand called Bossmann, which Gila River said celebrates Crowder’s message of being oneself.
The company said Crowder’s competitive nature and swagger epitomize its own motto of “You Do You.”
Read more of this story from the Phoenix Business Journal.