SCOTTSDALE, AZ — Online jewelry retailer Blue Nile is set to open its first location in Arizona at Scottsdale Fashion Square.
The online jewelry brand with more than 20 years in the e-commerce industry announced it plans to make an aggressive push to expand its brick-and-mortar presence across the United States. The Seattle-based brand, which was founded in 1999, sells conflict-free diamonds that are ethically sourced.
Blue Nile just opened a location in Austin, Texas on May 14. The Scottsdale location would the 12th physical location opened by the company. It plans to open a total of 50 showrooms across the country.
The showroom at Fashion Square will open May 28 at 10 a.m. Due to Covid-19 restrictions, guests are encouraged to make an appointment. While walk-ins are welcome, availability is not guaranteed.
Read the full article at Phoenix Business Journal.