Jerry Colangelo, NFL execs remember humble, caring side of Cardinals owner Bill Bidwill

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Posted at 8:13 AM, Oct 03, 2019
and last updated 2019-10-03 11:13:23-04

In many ways, Bill Bidwill was not a typical NFL team owner. He wasn’t a high-strung businessman, or the son of an oil tycoon.

In an era where corporate sponsorships, multi-billion dollar endorsement deals and political tensions define the NFL, football for Bidwill was, at its core, a family business.

And Bidwill was a family man.

He may have been an enigma to Cardinals fans and others who knew him only through his public persona.

Read more from the Phoenix Business Journal.