Like music venues around the world, the Paramount ballroom has been forced to endure months of limited work, reduced revenue and a forced transition to the digital world – no easy task for the venerable Boyle Heights venue, which is nearly 100 years old and has a legacy of supporting underdog artists.
Live-streaming is one option, but the expense is prohibitive, said Vicky Cabildo, the ballroom’s booker and production manager.
Determining a price for the tickets is another issue faced by venues across the U.S.
“Aside from the location, you still need sound people, you still need to clean,” Cabildo said. “We have to pay the bands; you can’t ask people who aren’t working right now to do stuff for free, it’s just not fair. It’s also like how do we charge for these things? Not everyone is Katy Perry or Pearl Jam.”