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Fry's parent company predicts food trends for 2021, including a starring role for mushrooms

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Posted at 8:53 AM, Jan 06, 2021

Grocery giant Kroger Co. (NYSE: KR) has peered into its crystal ball to release its top food trend predictions for 2021.

Kroger, the Cincinnati-based parent of Fry's Food Stores, predicts that mushrooms and other comfort foods, global flavors and eco-friendly products all are on the menu this year, according to a news release.

Here is a look at what Kroger envisions in 2021:

Futureproof foods: From immune defense to mood management, consumers are increasingly looking for flavor and functionality in their favorite foods and beverages. As “futureproofing” and “biohacking” trends accelerate, shoppers can expect to see more foods with added benefits to support immune health, gut and brain health, energy levels and stress management.

Seeking comfort: Easy-to-prepare comfort foods are on the rise as consumers look to balance convenience and quick preparation times with flavorful meal options. To help cope with the added stress many faced in 2020, consumers are also increasingly turning to home baking as a mood booster and mental escape.

Read more at the Phoenix Business Journal.