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Foot traffic at Fry's, other Kroger-owned stores takes a dive, study shows

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Posted at 10:26 AM, Mar 03, 2021
and last updated 2021-03-03 12:26:35-05

Customer traffic at grocery stores operated by Kroger Co. fell sharply in January compared with a year ago, but it has started to rebound a bit.

Cincinnati-based Kroger, the nation’s largest operator of traditional supermarkets, saw customer foot traffic fall 5.3% in January, according to foot traffic analytics firm Placer.ai. Kroger operates Fry's Food Store outlets in Arizona.

Kroger’s visits declined the first week in February too, falling 1.3%, according to Placer.ai. But those visits climbed 0.3% in February’s second week.

That rebound could point to a positive 2021 for Kroger, a Placer.ai executive said.

Read more from the Phoenix Business Journal.