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Downtown Mesa gets rebranded in hopes of ditching negative perceptions

Mesa branding.jpg
Posted at 8:44 AM, Feb 15, 2022
and last updated 2022-02-15 10:44:58-05

Starting this week, downtown Mesa will be getting a new logo that stakeholders think will attract more people to the blossoming area.

Hundreds of millions of dollars worth of new commercial and residential projects are currently in the works in downtown Mesa, and in hopes of highlighting that, the area is being rebranded.

“Downtown Mesa is on fire – it is just booming. But we still have a perception problem,” said Nancy Hormann, the president and executive director of Downtown Mesa Association. “The perception of Mesa is not what Mesa is.”

Whether people and businesses think downtown Mesa is sleepy, boring, empty or not much going on, Hormann said the goal is to get them to change those perceptions.

Read more of this story from the Business Journal.

Mesa branding.jpg
New logo, branding and slogan for downtown Mesa.