As Southwest pushes to roll out Hawaii inter-island service, fares drop

Southwest Airlines Completes First Validation Flight to Hawaii
Posted at 9:12 AM, Aug 29, 2019
and last updated 2019-08-29 12:12:49-04

Once Southwest Airlines gets a host of new inter-island routes up and running in January, the airline doesn't anticipate much further expansion in the Hawaii inter-island market.

But even with the small number of flights Southwest has been flying inter-island thus far, its presence has had a noticeable effect on prices.

Southwest made a splashy entrance into Hawaii with $29 inter-island ticket prices and fares have dropped since Southwest's entry into the market.

"The majority of our inter-island expansion is behind us," Chief Revenue Officer Andrew Watterson told Bloomberg at an industry conference this week.

Read more from the Phoenix Business Journal.