If people born in the 1950s were the TV Generation, the ones born in the 1980s may be known as the Streaming Generation.
According to a new study by Internet analytics firm comScore, more than half of all millennials subscribe to some type of paid digital video service, like Netflix, Amazon Instant Video or Hulu Plus. Released today, the U.S. Total Video Report indicates 61 percent of people between 18 and 34 years old subscribe to one of those services.
Netflix owns the lion’s share of the 1,159 people surveyed, with 49 percent of all millennials saying they were subscribers.
Disregarding age, 42 percent of those surveyed identified as subscribers to a paid digital video service — including 30 percent of those over 55 years old.
The comScore study represents the public’s first look at data on Netflix subscribers, as the company does not release such information.
“Netflix subscription has a strong relationship with household size, with the presence of children in the household likely a key factor,” the study indicated. Fewer than 25 percent of one to two person households subscribe to Netflix but that number is well over 40 percent among homes containing at least three people.
Clint Davis is a writer for the E.W. Scripps National Desk. Follow him on Twitter @MrClintDavis.