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Tuft & Needle Introduces its first designed furniture piece, "&frame"

Posted at 7:49 AM, Oct 25, 2017
and last updated 2017-10-25 14:19:12-04

Tuft & Needle is a paid advertiser of Sonoran Living

Like Every Masterpiece Needs a Setting, Tuft & Needle Introduces its First Designed Furniture Piece, &Frame

A bedframe anchors the ambiance of a bedroom. Some bedframes make a room feel warm and cozy and others have a sleek, modern look that complement personal style. While a mattress is paramount when considering comfort, a quality bedframe serves as the foundation of a bedroom. To balance its suite of sleep products, Phoenix-based Tuft & Needle (T&N) introduced, &Frame.

From the onset of the company, T&N sought out a beautiful, hardwood bedframe that fit a timeless aesthetic for its popular mattress. After a long and unsuccessful search for a bedframe that was simple, uniquely crafted, classic and honestly priced, they decided to create one.

&Frame is comprised of 100 percent heirloom hardwood, and is a work of art by T&N product designer, Levi Christiansen. As a former award winning photographer in New York, where he developed his first furniture line, Christiansen has an eye for capturing beauty at every angle.

"We believe in efficiency without cutting corners. When it comes to pricing, this means creating the best product with the highest quality materials and charging what we need, not what we can," said JT Marino, co-founder of T&N. "We designed a solid wood, custom bed frame that is beautiful and universal in nature while still reflecting our brand's character and style."

On average, &Frame takes about 10 minutes to assemble and only requires a single tool and four bolts. By increasing the width of traditional slats, &Frame's design minimizes the quantity of slats needed and incorporates Velcro® to stabilize them, eliminating the awkward, clunky slat wrestle. Additional features include space for under-bed storage, an ideal sit-height of 20 inches, a small footprint and a considerate headboard.

While &Frame is compatible with all branded mattresses, &Frame completes T&N's product suite by providing the ultimate level of synergy when paired with T&N's mattress and pillow made with T&N's unique Adaptive® Foam and recently released line of 100% Supima cotton &Sheets line. &Frame is available in Queen size for $850 and King size for $950 and can be purchased in T&N's three Phoenix-area retail locations, and online at    www.tuftandneedle.com     for delivery in Phoenix and waitlist for markets nationwide.

Tuft & Needle is a paid advertiser of Sonoran Living