PEORIA — Genuine Concepts is set to open its sixth location of ‘The VIG’ in the West Valley this spring!
Going beyond the famous dishes of this popular chain, here’s what you can expect about the new storefront.
Tucker Woodbury, founding partner at Genuine Concepts, tells ABC15 that this new location is different from the rest because it’s not a standalone storefront. There are, however, some elements of it that’ll remind frequent customers of the chain that they’re inside a VIG; one of the reasons is that AV3 Design Studio was the architecture firm used for the creation of this location.
“So, when we built a store like that- and you know we call It an upscale tavern- its got that casualness and approachability of a tavern… we hope that when we build a ‘VIG’ [anyone] feels conformable going there,” said Woodbury.
Each location gives a nod to its surroundings, according to Woodbury. “Out there [in the West Valley] the [inspiration] was Luke Air Force Base and kind of the history- so there’s just subtle touches, like the bar’s wrapped with airplane metal… with the rivets like the ones you see you’ll see on old fighter [planes],” explained Woodbury.
![“There’s portions of the venue that are very [lounge] and kind of [upscale casual],” said Woodbury.](https://ewscripps.brightspotcdn.com/dims4/default/4369482/2147483647/strip/true/crop/1376x768+0+0/resize/1280x714!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fce%2F7f%2F54371dab46b5ad6bf3e2b2fdd3f6%2Fscreen-shot-2022-06-02-at-12.57.43%20PM%20%281%29.jpg)
Woodbury disclosed to ABC15 back in February that “the restaurant itself is pretty much complete” but there have been supply-chain issues, such as with some high-voltage electric panels they’ve needed to come in.
The slated date was the first week of April, but now the West Valley storefront is set for May 8.
IF YOU GO
- Slated opening date: May 8
- Location: The VIG Park West [9824 W Northern Ave #1840] in Peoria.
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