Target opened its "small format" concept in Phoenix, its first in the state, on Wednesday.
The 50,000-square-foot store is within the Camelback Center shopping complex near 16th Street and Camelback Road.
Inside, customers will see many of the sections they're used to seeing at other Target and Super Target stores, including cosmetics, home and office, electronics, toys, food and snacks, and clothing.
Photo gallery: Take a tour of the new store
There is also a CVS Pharmacy and Starbucks inside the store.
What makes it different? Store leader Bryan Turski said the "small format" concept refers to the store's size, it is smaller than a regular Target and the range of items sold are more selective.
Here are a few differences you'll notice:
- An updated design. Red and white are the predominant colors, but the accents are more subtle. Opaque red rectangles mark the check-out lanes and music plays subtlety in the background. The entrance also has some exposed industrial piping, a look Turski said is new to the brand.
- The larger "market." Customers will notice more produce, fruit and packaged vegetables, along with grab-and-go items, baked goods, packaged meats, and cheeses. There is also a curated beer and wine offering, including local products.
- Limited DVDs, CDs and books. Because many people have moved to buying digital copies of movies online or streaming movies, you'll only find the best-selling books or movies at the time.
No furniture or garden center. Simply because the store is smaller, you will not find furniture or a garden center. Though, you will find some home goods for sale, including lamps, office supplies, and bedding.
- More flexibility. Turski said the store is designed to be a reflection of Phoenix and the products the community is buying and looking for. Right now, back-to-school shopping is in, but in a month or two, that will change and so will the product selection.
Turski also said the store has expanded its cosmetics and infant sections.
Wednesday marked the stores "soft opening." A grand opening is set for Sunday, July 23.
The store will also offer in-store pickup and accept returns for items bought at another Target store or online.
IF YOU GO:
Target (small format)
1625 E. Camelback Road, Phoenix AZ