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Oprah becomes investor in True Food Kitchen; concept plans further expansion

Oprah becomes investor in True Food Kitchen; concept plans further expansion
Posted at 12:39 PM, Jul 11, 2018
and last updated 2018-07-11 16:25:29-04

Oprah Winfrey has become an investor in True Food Kitchen, the health-conscious restaurant concept that got its start in Phoenix.

The media mogul also joined the brand's board of directors to "collaborate and consult with True Food Kitchen’s leadership team to advance the company’s business and marketing objectives," a news release said.

Sam Fox, the owner of Fox Restaurant Concepts and the restaurateur behind concepts like North Italia, Zinburger, Culinary Dropout, Flower Child and The Henry, launched True Food Kitchen in 2008.

Fox spun-off the concept to Cambridge Partners in October 2017.

In the years since, the restaurant chain has expanded to 23 restaurants in 10 states, including California, Colorado, Florida, Illinois, Pennsylvania, Texas and Virginia.

There are two locations in Arizona: one at Biltmore Fashion Park in Phoenix and the other at Scottsdale Quarter in Scottsdale.

The brand said in its release that it plans to "double" the number of restaurants in the next three years. It has plans to open restaurants in Nashville, Tennessee; Jacksonville, Florida; Kansas City, Missouri; and Austin, Texas in 2018 and 2019, according to its website.

"I love bringing people together over a good meal," Winfrey said in a written statement. "When I first dined at True Food Kitchen, I was so impressed with the team's passion for healthy eating and, of course, the delicious food, that I knew I wanted to be part of the company's future."