Bring conventions to your city means big money. It’s as simple as that.
That’s why Visit Phoenix is sending a delegation to the nation’s capital this week with a mission to book more conventions here.
They’re sending their sales professionals, along with those from the Phoenix Convention Center and nine of the city’s largest hotels and resorts to Washington, D.C. this week for three days of meetings with nonprofit groups and national associations who might want to hold their next convention in the Valley of the Sun.
They’re meeting with executives and convention planners who represent 130 meetings and conventions. Getting their business would mean an estimated $414 million in potential direct spending for the Phoenix economy.
Phoenix Convention Quick Facts:
$414 million potential direct spending
FY2014 booked 450,000 attendees
Spent $575 million
Last fiscal year, Visit Phoenix booked 450,000 meeting and convention attendees to the city who will spend an estimated $575 million.
“We’re coming off an extremely successful year,” said Visit Phoenix President and CEO Steve Moore in a press release, “and we hope to continue the positive momentum in D.C. by reconnecting with repeat customers and cultivating some new ones.”
The Phoenix Convention Center was expanded in recent years in the hopes of accommodating big groups. And, right now, where it sits in downtown Phoenix is more dynamic than ever, Moore said.
“Our focus on this sales mission is to keep the convention center, the hotels and resorts, and the destination as a whole at the top of mind for meeting planners in D.C. and beyond,” Moore said.