Looking to spend nearly $500 on a new pair of sneakers?
No? Then you probably won't be interested in the ZO2 Prime, the new $495 shoes introduced by Lonzo Ball on Thursday as part of his father LaVar's Big Baller Brand line.
The first Big Baller Brand sneaker, unveiled by Lonzo Ball: pic.twitter.com/q708gbiWdj
— Nick DePaula (@NickDePaula) May 4, 2017
The Sports World is Forever Changed. Introducing Lonzo's 1st Signature Shoe: The ZO2 Prime. pic.twitter.com/5JN1OLxlZS
— Big Baller Brand (@bigballerbrand) May 4, 2017
Well, as it turns out, Shaquille O'Neal isn't impressed with the cost of the ZO2 Prime. The Basketball Hall of Famer, who has reportedly sold over 120 million pairs of shoes through Walmart, told LaVar Ball exactly how he feels via Twitter just minutes after the shoe's unveiling.
— SHAQ (@SHAQ) May 4, 2017
LaVar Ball has received a great deal of heat for what many believe amounts to exploitation of his son Lonzo, who's expected to be a top-5 NBA Draft pick next month, as well as his two younger sons who are also shaping up to be possible NBA stars.
In addition to the shoes, LaVar Ball's company unveiled a Lonzo Ball-themed $220 pair of flip-flops, as well as a pair of sneakers that cost twice as much as the ZO2 Prime. Big Baller Brand already sells a variety of $50 t-shirts and $50 hats.
LaVar's demands have already cost Lonzo possible deals with Nike, Under Armour and Adidas. One Nike consultant told ESPN that LaVar is "the worst thing to happen to basketball in the last hundred years."
A number of NBA mock draft experts have the Suns selecting Lonzo Ball with their lottery pick next month. Suns fans have already had it rough for the last several years; do they really want to deal with this headache on top of everything else?
Big Baller's loose! If you can't afford the ZO2'S, you're NOT a BIG BALLER! ?
— Lavar Ball (@Lavarbigballer) May 4, 2017