The Arizona Cardinals' "All or Nothing" documentary is an entertaining show, but I do not think it will help them. I think it could possibly hurt them this year, because they haven't won anything yet.
As great of a series as it is, the Cardinals don't need their brand enhanced. No. 1, they're already very popular. Everybody loves this team.
I got back from LA after two weeks, and these "All or Nothing" billboards are everywhere. They are America's darling of a team right now.
But when you think of coach Bruce Arians, you think of one thing: chip on his shoulder. How can you have a chip on your shoulder when everybody loves you and you're America's darlings?
Think about it: They had red carpets. They had galas. They had parties. This is a team of Hollywood stars now. Don't forget: You've got 16 games of football to play!
You're not the reigning Super Bowl champion. You're not the reigning NFC champion. There's a lot of work to do. Get that chip back on your shoulder, fellas.