IHOP is taking some social media backlash after announcing that they've temporarily changed their name to IHOb (International House of burgers).
The chain is using the name change to promote their new line of burgers, in an attempt to branch out from their breakfast niche.
Many of their competitors, however, poked some fun at the company for the switch. Take a look for yourself below.
Not really afraid of the burgers from a place that decided pancakes were too hard.
— Wendy's (@Wendys) June 11, 2018
As much as we love our pancakes, we'd never change our name to Whatapancake
— Whataburger® (@Whataburger) June 11, 2018
— Chili's Grill & Bar (@Chilis) June 11, 2018
Inspired by the International House of Burgers announcement, we are also changing our name (Please do not ask what it means — we don’t know either.) pic.twitter.com/0HPQtQirHn
— A&W Restaurants (@awrestaurants) June 11, 2018
— Steak 'n Shake (@SteaknShake) June 11, 2018