Holiday shopping has changed in recent years, with certain brick and mortar stores like Toys ”R” Us going away and others fighting to stay alive in a world of online retailers.
So what’s the secret for businesses to keep up? Some say stores need to strengthen the in-person experience, and your feedback can help.
A recent study by the University of Arizona finds people don’t want to actually get rid of brick and mortar stores.
The majority of people surveyed said getting rid of physical stores would have several issues, such as the impact on the economy and jobs and the concern of empty buildings potentially resulting in more crime.
To prevent this from happening, the study highlighted that it’s important for businesses to understand what shoppers are thinking and how they can enhance the in-store experience.
That’s where your comments could make a difference. Providing feedback on customer service, in-stock items and wait times can improve your visits but also give the stores a way to stay successful, according to the study.
CNN reported that retailers that change with the times will thrive. For example, ULTA provides a way to “virtually” try on products on their website and stores like Target and Nordstrom offer online ordering and store pickup as a way to avoid going to the store only to realize the item you wanted isn’t even available.
To help make it easier, below is a list of 25 major retailers in the U.S., including grocery stores, and how to provide your feedback on your future shopping experiences.