PHOENIX - Kelly Burleson is like a lot of us, spending a lot of time scoping out who's doing what on social media.
"Usually just photos, funny tweets, something that will keep my mind off of class," she said.
While Kelly's site of choice is Facebook, yours might be Instagram, Twitter or Pinterest, like Alexis Krisay. Her pinning has been pretty focused lately, Alexis has spent the past nine months getting ready for her baby boy to arrive.
"I really relied on Pinterest the whole time for the baby room planning," she said.
Experts said using too much social media can turn the hobby from fun to a full blown addiction.
"We live in a world where the rules just don't apply, we're no longer able to realistically judge the worth of other people. It's all essentially a fantasy land and I think this has taken a bigger psychological effect on all people, but especially women, given that they're using these sites more often. It can cause things like depression and anxiety, probably on a larger scale than any drug has ever caused in America," said psychiatrist Dr. Michael Yasinski.
Yasinski said all too often women are using social media to figure out if they measure up to the competition.
"Now your sense of self is potentially all based on whether or not you feel like you are as good as everyone else out there," he said.
"We get so many phone calls, all the time, with people bringing us pictures, asking us, 'Can you recreate this? Can you make this for my party,'" said Candy Shipley.
Shipley owns Frosted Frenzy Cupcakes. Businesses like hers can help you fake it, bringing those social media-worthy goodies to the party without the anxiety of having to do it yourself.
Yasinski said taking some of the pressure off is a good thing
"The important thing always is to not get your self worth from one single location," he said.
He said the important thing about any social media is to remember, it's supposed to be fun.