Barrett-Jackson auction more than just a car show, it's a 'lifestyle event'

SCOTTSDALE, AZ - The Super Bowl doesn't kick off until next month, yet the Super Bowl of collector car auctions takes place this week in Scottsdale.

And like Super Bowl parties nationwide, the 43rd annual Barrett-Jackson goes way beyond the wheeling and dealing on the auction block. 

"It's a party, it's a lifestyle event. It's some of the best cars on the planet and they're all for sale," CEO Craig Jackson told ABC15. 

Over 1,400 cars to be specific, from one-of-a-kind vehicles to celebrity rides, including cars owned by singer Steven Tyler and Hall of Fame baseball player Reggie Jackson. 

"These cars are world-class cars that people will rarely get to see, let alone have an opportunity to purchase," Jackson added. 

A year ago, the Barrett-Jackson auction tallied more than $100 million in total sales. 

This year, some of the high-dollar highlights include: 

1950 MERCURY CUSTOM - owned and built by actor Matthew Fox. Over $400,000 has been poured into this custom 1950 Merc that boasts multiple show winnings including World's Most Beautiful Custom.

1949 HUDSON COMMODORE 8 4-DOOR SEDAN - from "Driving Miss Daisy." Yes, the actual "Driving Miss Daisy" Hudson movie car from the 1990 award-winning movie starring Morgan Freeman and Jessica Tandy.

1972 OLDSMOBILE 442 CONVERTIBLE - previously owned by James Gandolfini. Very rare special edition W29 1972 Oldsmobile 442 convertible with 350 Rocket engine.

2008 BUGATTI VEYRON 2-DOOR COUPE -  Simon Cowell's pristine 2008 Bugatti Veyron 16.4 which he purchased new at Bugatti Beverly Hills. This Veyron has 1,300 actual miles.

1986 FERRARI TESTAROSSA STRAMAN CONVERTIBLE – driven by Michael Jackson in the Pepsi Commercial called "The Chopper."

1963 CHEVROLET IMPALA CUSTOM CONVERTIBLE - previously owned by Kobe Bryant and created by West Coast Customs. Rebuilt drivetrain, custom hydraulic suspension, trunk-mounted audio system, House of Kolor paint finish and new leather interior. Featured in "Lowrider Magazine."

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