Old Spice is out with an ad that will either strike you as witty or weird.
The video, about mothers and their sons growing up, has gone viral.
A young man is shown spraying on Old Spice and after he leaves his room you can see his mother standing behind the door.
"I didn't see it coming, but it came in a can. Now my sweet son sprayed into a man," she croons.
Various other scenes play out including a mom riding in a laundry basket holding the back of her son's car, another mom spying on her son in the cafeteria and another mom beneath the sand on the beach.