Abercrombie & Fitch ditches the logo

Abercrombie & Fitch is saying goodbye to their traditional logo on their clothing in efforts to stay in tune with what young adults want.

This is a huge change for the retailer since almost every piece of clothing has had the logo in plain sight. Teens are less interested in logos and more interested in individuality. 

A&F says they also plan on changing their color palette.

For the upcoming shopping season, the store has reduced its logoed merchandise by half and envisions bringing the price down further.

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