MOUNTAIN VIEW, CA - This year's Super Bowl will involve more than just watching the game on TV for many viewers, according to a survey.
Almost 60 percent of those surveyed said they planned to use mobile apps on their smartphones or tablets during the big game, according to SOASTA, an app testing company that commissioned the survey.
More than one-fourth of Americans are expected to use social media during this year's Super Bowl. More than 2,000 adults were surveyed, and 15 percent of male millennials said they planned to use dating apps like Tinder and OkCupid while watching the big game.
Social media during sporting events is definitely nothing new – last year's game inspired 231,000 tweets per minute, according to Digital Strategy Consulting. And last week's rant by the Seahawks' Richard Sherman led to 2.2 million tweets in just 10 hours, says Emory University.
Aside from the one-fourth of viewers who intend to use social media, 18 percent said they'd play games like Angry Birds or Candy Crush, and 16 percent said weather apps.