PHOENIX - Downtown Phoenix will serve at the "epicenter" of the Super Bowl XLIX fan experience, the Arizona Super Bowl Committee announced Tuesday.
Come February 2015, 12 city blocks of downtown Phoenix will be fluttered with various food options, Super Bowl merchandise shops, live musical performances and, of course, the iconic NFL Experience.
All of the festivities will take place between Fifth Street and First Avenue and Jefferson to Monroe streets.
Fans will be able to test their football skills, get autographs from players, and kids will be able to sign-up for football clinics at the NFL Experience, which will take place inside the Phoenix Convention Center.
Super Bowl Central will showcase musical performances by both national and local artists, various football family activities and local street merchants. This event will be free and open to the public.
"The Super Bowl is so dynamic from year to year, and gets bigger and better; and we want to make sure Arizona is maximizing the impact we have," said Jay Parry, President and CEO of the Arizona Super Bowl Committee.
The Committee said the NFL House, a VIP hospitality area, will be located at CityScape, while the NFL Media Center will take place at the Phoenix Convention Center.
"[The Super Bowl] will provide both local and visiting fans an amazing opportunity to be part of this global event," said Phoenix Mayor Greg Stanton. He also said the event will bring direct economic benefits to local businesses.
The Committee also unveiled a newly-wrapped light rail train that says, "It's Arizona's Super Bowl Season."
There will also be a large Super Bowl Countdown clock installed somewhere in downtown Phoenix. A permanent location has yet to be decided.
Super Bowl XLIX will be played at the University of Phoenix Stadium on Feb. 1, 2015.
The Committee says there will be at least 10,000 volunteer opportunities during the downtown event. Volunteers can sign-up at azsuperbowl.com .