Pizza Studio brings make-your-own business concept to downtown Phoenix

PHOENIX - One month in, the managers of a new make-your-own-style pizza franchise in downtown Phoenix say business is booming.

John Lutz, co-franchisee of The Pizza Studio inside CityScape, said the location has served over 12,000 guests within its first month. Even better, week-by-week sales continue to increase.

"It's far exceeded expectations," said Lutz.

At Pizza Studio, guests create their own pizza--choosing the flavor of crust, the sauce, the cheese and a variety of toppings -- that then gets heated and cooked into a 2-minute conveyer belt oven.

Guests can then add seasonings and additional toppings to the finished product.

Employees have been having light-hearted contests with one another to see how many pizzas they can make within the hour.

On Thursday, April 10, Lutz said a new record of 163 pizzas had beaten the previous day's all-time record of 155.

Lutz says the make-your-own meal concept is growing in the food industry and is just starting to develop in the pizza world. But, he says while people like to have their meals prepared faster, they don't want to sacrifice price, taste and quality.

Pizza Artists cut all the vegetables daily and can help guests design pizzas that will be flavorful and unique.

Just because you can choose every topping doesn't mean every topping belongs on a pizza, Lutz joked.

Pizzas range from the $5.99 "starving artist" pizza to the $7.99 make-your-own. There is also a salad option.

More Pizza Studio locations will be popping up around the Valley within the next five years. The owners have signed an agreement to build 20 locations in Phoenix.

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