New sustainability campaign to launch in Phoenix

PHOENIX - Phoenix Mayor Greg Stanton wants to cut down on Phoenix's trash by 40%; Wednesday morning he's launching a new sustainability campaign to do it.

Stanton says he plans on offering people and businesses new incentives to reduce, reuse, and recycle. The goal is to reduce the amount of trash by 40% by 2020.

City officials say the new campaign is important for both the environment and transportation costs.

Right now dump managers say they spend millions hauling trash 65 miles to the city landfill in Buckeye.

"We travel 3 million miles to the dump, plus 4 million miles picking up the trash each year. That's 7 million miles each year and it's equal to going to the moon and back 14 times," said Public Works Director John Trujillo.

Stanton plans to unveil his exact incentive plans at an unveiling ceremony Wednesday at 9:30 a.m.

The unveiling will include a new campaign motto and logo. It's being held near the Basha's store at 7th Street and Missouri Avenue.

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