The big blue advertising signs you are used to seeing advertising roadside services on rural Arizona highways are now coming to the Valley.
Three hundred exits in Phoenix, Tucson, Yuma and Flagstaff have been identified as places where the advertising signs will be installed, Timothy Tait with the Arizona Department of Transportation, said.
Tait said the signs have been seen for 25 years on Arizona's rural highways and it provides useful information for drivers, as well as supports the State Highway Fund.
WHERE YOU WILL SEE THE SIGNS
Phoenix will be the first urban area to see the highway signs.
The first signs have already gone up along Interstate 17 and Loop 101. More recently, the signs can be seen on Interstate 10 between the US 60 and Loop 202.
More recently, Carrabba's Italian Grill at I-10 and Ray Road paid $4,800 to have their business on the sign, Einstein Bros. Bagels paid $3,200 to be on the same sign.
A minute up the highway on I-10 and Elliot Road, Olive Garden paid $8,700 and Starbucks paid $4,250.
According to Tait, "The total gross revenue in fiscal year 2013 for ADOT's rural logo sign program was $2.3 million, most of which will go into the State Highway Fund for transportation projects. The rural and urban logo sign programs combined are expected to generate $6 to $10 million annually, once the build out is complete across the state in several years (three to five years)."