SCOTTSDALE, AZ - The "Go Daddy" girl is putting on more clothes.
The Scottsdale-based company announced that its commercials are "evolving" and the advertisements will now explain what the company does instead of luring customers to its website with scantily-clothed women.
"We haven't really told [people] what we do," said Chief Executive Officer Warren Adelman. "I think it'll give a very different impression."
Go Daddy is the world's largest domain name provider.
Adelman told ABC15 he has seen the storyboards for the ads and expects them to make viewers smile.
One celebrity who is not involved in the new commercials is NASCAR Driver Danica Patrick.
Patrick has starred in every Go Daddy Super Bowl commercial and holds the record for appearing in the most Super Bowl ads.
The new campaign is titled "Inside/Out" and will start production this weekend in California.
The ads will begin running during the Olympics at the end of July.