Valley CEO Greg Eveloff dies after rescue from Maui beach

KAANAPALI, HI - An Arizona man has died after being pulled from a beach in west Maui.

Police said 60-year-old Greg Eveloff of Scottsdale was swimming in the waters near the Sheraton Resort in Kaanapali Saturday when he experienced difficulties.

Hawaii NewsNow reports Eveloff lost consciousness as he was being brought to shore.

Rescuers gave him CPR, but he died at the scene.

Eveloff is well-known in the Valley for his men's clothing store, "The Clotherie," located in the Arizona Biltmore.

On Sunday, the business posted the following message on its Facebook page:

"We are so incredibly sad to let everyone know that yesterday we lost one of the greatest men, friends, and overall inspirations that has touched this earth. We know that there are so many people that have either met him once or known him for many of years and we thank you for sharing in his life. He loved everyone as if they were family and was touched by the great times, the sad times, and simply loving being part of everyone's experiences. You all have given us so much comfort in this time, but remember that he would want all of you to cherish the time you have together and live life to the fullest. He will be missed and will forever be watching over all of you.

Hats off to you Gregger!"

Eveloff’s friends and colleagues told ABC15 he leaves behind a big legacy.

For him, work was more than just a job.

Eveloff touched so many lives with the clothes his customers wore on their backs.

“What do you say when somebody that meant the world to you passes away so suddenly and so young?” said his friend and colleague Tom Allen.

Eveloff worked his way to the top at The Clotherie, a high end men's clothing store that outfits the likes of the Phoenix Suns.

He made plenty of friends in the process.

“Right now it's devastating. I mean he was The Clotherie. He did everything,” Allen said.

Allen said his legacy will continue at the place he poured his heart into.

“For the rest of my life I'm going to miss him,” he said.

The Clotherie will be holding a memorial for Eveloff on September 21st.

It will be open to the public.

His friends are still deciding on a time and place.

Authorities say an autopsy will determine the exact cause of death.

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