When you turn down $3 billion, you're probably going to want to show you can make money on your own.
According to a report from The Wall Street Journal, Snapchat is set to prove its profitability with monetized advertisements and ephemeral news content.
The outlet reports Snapchat has been talking to advertisers and "at least a dozen media companies" to produce content for a service called Snapchat Discovery. "The product would let users read daily editions of publications as well as watch video clips of TV shows or movies," which would be prefaced by advertisements.
You'll reportedly be taking your first peek at these news reports and video clips when the service launches in November.
A writer for Engadget says the move is about more than just ad dollars — it's also a way for Snapchat to stay relevant for an ever-evolving userbase.
"How does a startup keep growing when its core audience starts changing this dramatically? By doing exactly what Snapchat is reportedly doing now: giving us all other reasons to use it."
And that ever-growing core audience is now up to about 27 million users who visit "Snapchat 14 times a day on average," according to SlashGear.
27 million users who return to the app 14 times a day? Sounds like an advertiser's dream.
Will Snapchat Discovery exist as its own separate service, or will it come as part of the existing app? Find out in this Newsy video.