New campaign targets heatstroke deaths in cars

A new social media campaign is trying to protect children and alert parents about the dangers of hot vehicle.

In 2014 17 children have died after being left alone in the car. Officials with the National Highway Transportation Safety Administration said that number inspired them to come up with the hashtags #checkforbaby and #heatstrokekills.

Everyday organizers are encouraging people to use those hashtags to raise awareness about the growing problem.

34 have children died from heatstroke in 2012, 44 died in 2013.

Officials said that while most of the deaths happen after a child is left alone in the car, 29 percent occur when an unattended child sneaks into a vehicle and becomes trapped.

To cut down on the number of deaths officials said there are a number of steps parents and guardians can take:

- Put you cell phone or briefcase in the backseat to make sure you always remember to look behind you

- Teach children not to play in or around cars

- Never leave your child alone, even a few minutes in a hot car can be enough to kill

- Lock car doors when you aren't in the car.

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