Once again, Kmart's ad agency (which will probably rake in the awards for these) is using almost-profanity to sell a new idea at the longtime retailer.
This time, it uses wordplay to talk about gasoline savings. It features a series of people saying you can now get
"big gas" savings at Kmart, including phrases like "I have a big gas problem," and "Hey, big gas guy!"
Say it quickly and you will understand the appeal, from 6-year-olds up through adults.
Ad Likely to Go Viral
Never mind that most Kmarts, unlike Walmarts, don't have gas stations attached. The purpose of this ad, like the first one about shipping pants, is for people to talk about it and share it, sending it viral.
The first "ship your pants" commercial got more than 15 million views on YouTube its first few weeks online, and this one is likely to follow.