Apple iOS7 allows for more precise location tracking

PHOENIX - Cell phones have been able to track your location for about as long as they've been around. But a feature in iPhone's iOS7 upgrade takes that just a little bit farther.

It's called "Frequent Locations" and can pinpoint exact addresses, the times you were there, and how often. That information is stored in your phone along with a map illustrating the data. Apple says they use it "to provide you with personalized services, such as predictive traffic routing."  

Lots of the features that make the iPhone and its upgrades so cool, rely on data you supply via this type of tracking. But it could come at the cost of your privacy.

"It didn't know it did that. It would be nice if they warned you it did that, or you could elect to have it on as opposed to always having it on," said user Max Bortz.

It does. But you have to pay attention. Prompts asking if you'll allow location services grant that permission.

But if you don't like it, you can opt out.

Here's how. Go to your iPhone's Settings>Privacy>Location Services>System Services (at the bottom)>Frequent Locations.

Once there, you can also view map of the locations you go to most, clear the history or turn the service off.

Let me know about your consumer issues by emailing me at joe@abc15.com or by "Liking" my Let Joe Know Facebook Page and telling me about it there.

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