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Big Bob's Flooring opened its doors for the first time 15 months ago, owners Jeff and Lou Wallack had no idea a recession would hit soon after.
"Nobody expected the whole economy to fall out… the bottom to fall out," said Jeff Wallack.
But the Wallacks have not only managed to survive in a down economy, they've thrived.
"We are very blessed we are succeeding in this economy," said Jeff Wallack. "It's tough, it's a lot of work."
Unlike other businesses, Big Bob's decided early on instead of curtailing it's advertising, to enhance it.
So far, the move has paid off.
"We decided to go for it and created a creative ad," said Jeff Wallack. "It has worked non-stop ever since. We have doubled and tripled our sales."
You'll find a similar success story at the
Urban Oven, a gourmet cracker company in downtown Phoenix.
"Business is good," said owner Gene Williams.
Williams launched the business in May of last year and despite the sluggish economy immediately took an aggressive approach.
"We've done heavy marketing," said Williams. "We've sent a lot of samples where other companies are not doing that anymore. There's no more free samples in the world anymore. We've done that."
After starting with no accounts, the company now has more than 750 accounts just 8 months later.
"You read it in the paper where businesses are struggling all the time," said Williams. "These are established businesses. We're only 6 months old and we're growing."
The Urban Oven and Big Bob's Flooring, just two examples where business is up even when the economy is down.
