Federici Brands: NEW hair care secret to change life, save you money

Federici Brands LLC is a paid advertiser of Sonoran Living Live

Color Wow is a game-changing collection of professionally formulated products that solve every single issue associated with color-treated hair. Founded by renowned beauty innovator, Gail Federici and internationally acclaimed hairdresser John Frieda who previously cracked the code on taming frizz and perfecting blonde, Color Wow harnesses the power of cutting-edge technologies to deliver perfect color 365 days a year. For the more than 75% of women who color their hair, Color Wow provides a comprehensive, at-home solution to unsightly roots, fading, brassiness and more.

The brand's hero product, Root Cover Up ($34.50), a professional mineral powder, seamlessly covers grey roots and dark re-growth in lightened and highlighted hair. Never before has dark re-growth been "lightened" without peroxide. This unique oil-based, non-waxy formula stays in place, creates multi-dimensional shine and looks completely natural. Each of the four shades contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Extremely portable and easy to use, Root Cover Up is ideal for travel and last minute, on-the-go fixes, as well as for pregnant women as it's dye-free.

The line also includes a sulfate-free shampoo featuring a unique LCD™ (Low Charge Density) Technology to prevent cuticle swelling and fading; conditioners featuring the proprietary Sealicon™ color shield complex to protect and smooth the cuticle; a lavender-tinted mousse to counteract harsh, brassy blonde tones; a unique teal-tinted mousse for dark hair to counteract orange and red brassy tones; a styling cream to transform distressed hair into liquidy-smooth, healthy hair; and a crystallite shellac that seals the cuticle to trap color and moisture and add a high-gloss, protective finish.

Color Wow is available at Ulta Beauty stores nationwide and Ulta.com .

Ulta Beauty Stores Nationwide
Phone Number:  1-877-569-3223    
Website: www.colorwowhair.com

Federici Brands LLC is a paid advertiser of Sonoran Living Live

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