Though some observers see a long game in which the "fun" version of the iPhone will still prove popular, others are skeptical, based on some early signs.
As foretold by tech bloggers and Apple's own not-so-subtle habit of holding an event every October, Apple has sent out invites for a press conference next week.
Apple's announcements are expected to include a redesigned, thinner iPad and a Retina Display iPad Mini.
iOS 7 killing your phone or tablet's battery? Check out some quick fixes to get them back on track.
Apple is releasing its latest operating system for the iPhone, iPad and iPod Touch today.
I had a lot of fun unlocking the iPhone 5S over and over again. Who knew biometric authentication could be such a blast?
It's Apple's annual iPhone launch. Fans are lining up, and pulling out their wallets, but for the first time ever, you may be able to tuck that credit card away and get a new iPhone for free.
Given the privacy concerns swirling around much of our digital activity these days, the idea of handing over one's fingerprints to Apple via its new iPhone 5S has some people nervous.
Reviewers say most people who download iOS 7 are going to be pleased. The software makes it easier to navigate around an iPhone and adds some compelling new features.
Apple may have created two new iPhones, but the latest models weren't enough to impress investors and analysts.