‘The Price Is Right' picks first male model Rob Wilson

The Price Is Right has landed its first male model, according to a Friday report.

Yahoo.com said Rob Wilson, of Boston, was picked for the position for the long-running game show.

Wilson will start his role October 15.

The model hopefuls reportedly attended a casting call and had to compete in challenges, including singing the show's theme music. Read more and see a photo of Wilson.

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