A new Coca-Cola Super Bowl commercial featuring a race among outlaw cowboys, aggressive showgirls with glitter bombs and scavenging badlanders to reach a giant bottle of soda seems harmless enough.
But it's the lone Arab character leading his camels through the desert who is overtaken by the race participants that has at least one Arab-American group asking for the character to be edited out.
Warren David, president of the American-Arab Anti-Discrimination Committee told Reuters on Wednesday the commercial is racist. A Coca-Cola spokeswoman said the characters are a nod to movies of the past.
There hasn't been much reaction on Twitter.
On Coke's YouTube page, Mona M. said, "I'm Arab and I don't find this racist only because I don't allow myself or anyone to lower my people's standards. I'm smart enough to know that not every Arab is a Bedouin with a camel and not every American is a cowboy or show dancer.... Now can we worry about more important things in life already?!!!"