SCOTTSDALE, AZ - The “Go Daddy” girl is putting on more clothes.
The Scottsdale-based company announced that its commercials are “evolving” and the advertisements will now explain what the company does instead of luring customers to its website with scantily-clothed women.
“We haven’t really told [people] what we do,” said Chief Executive Officer Warren Adelman. “I think it’ll give a very different impression."
Go Daddy is the world’s largest domain name provider.
Adelman told ABC15 he has seen the storyboards for the ads and expects them to make viewers smile.
One celebrity who is not involved in the new commercials is NASCAR Driver Danica Patrick.
Patrick has starred in every Go Daddy Super Bowl commercial and holds the record for appearing in the most Super Bowl ads.
The new campaign is titled “Inside/Out” and will start production this weekend in California.
The ads will begin running during the Olympics at the end of July.
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Did You Hear?
It's no longer enough to have smartphones, smartwatches, smart TVs and smart cars. Now a tech company is bringing artificial intelligence to lingerie.
Fox Sports said, in a news release, that ads sold out one month ahead of last year.
If you're shopping for a real Christmas tree, check out these tips to keep it from drying out.
More Scottsdale News
Authorities say a man is dead after an officer-involved shooting in Scottsdale Wednesday night.