SCOTTSDALE, AZ - The “Go Daddy” girl is putting on more clothes.
The Scottsdale-based company announced that its commercials are “evolving” and the advertisements will now explain what the company does instead of luring customers to its website with scantily-clothed women.
“We haven’t really told [people] what we do,” said Chief Executive Officer Warren Adelman. “I think it’ll give a very different impression."
Go Daddy is the world’s largest domain name provider.
Adelman told ABC15 he has seen the storyboards for the ads and expects them to make viewers smile.
One celebrity who is not involved in the new commercials is NASCAR Driver Danica Patrick.
Patrick has starred in every Go Daddy Super Bowl commercial and holds the record for appearing in the most Super Bowl ads.
The new campaign is titled “Inside/Out” and will start production this weekend in California.
The ads will begin running during the Olympics at the end of July.
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Did You Hear?
A teen who learned he didn't have much longer to live turned to writing music -- and his farewell song, "Clouds," became a YouTube sensation that has attracted more than 4 million views.
An Oklahoma man found his damaged truck and was able to start its engine, which put a smile on his face in the aftermath of a devastating tornado.
The Oscar Mayer Wienermobile will be visiting four Bashas’ stores leading up to Memorial Day weekend.
More Scottsdale News