SCOTTSDALE, AZ - If you like doing just about anything with your dog, how about sharing a beer?
Inside 'Oh My Dog' in Old Town Scottsdale, pooches get pampered.
From hair cuts to a blow dry, they're each given a unique style.
But the latest craze is to put a little party in your animal with something called Bowser Beer.
"We sell a lot of Bowser Beer," said Jacki Bacha, owner of 'Oh My Dog,' "It's just a really funny gesture, the dogs love it."
In the store, dogs are seen throwing one back.
But Valley creator, Jenny Brown said while it's a fun product, it has a serious message.
"On the serious side, hops in real beer can be very toxic to dogs," said Brown.
That's why Bowser Beer is non-alcoholic.
Brown said it's high in protein, has a lot of vitamin b and glucosamine for joint health.
"Instead of hops, which provide the flavor, we add the beef and the chicken," said Brown, who started the business in 2007, in a down economy that got worse.
But she's managed to expand now internationally stocking Bowser Beer everywhere from the Chicago Zoo to Harrod's in London and a grocery store in Hong Kong.
The reason she's so successful is because she said she markets to people, but her customers are the dogs.
"There's this incredible emotional bond people have with their pets," said Brown.
Because of that bond, you can also personalize the product with a picture of your own dog.
Stores charge up to $5 per beer and up to $25 dollars for a six-pack.
To personalize the item, the cost is $10 per six-pack.
Just go to bowserbeer.com/ for all the information.
Brown also said the beer can be used as a fun gift or to help your dog eat, by pouring a little 'beer' on their food.
She said it can also help with dehydration during the hot summer months.
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