Elf valet service at JCPenney offers holiday cheer Friday at Paradise Valley Mall

PARADISE VALLEY, AZ - Heading out to do some holiday shopping at Paradise Valley mall Friday? You can get some help from "elves."

Helpful "elves" will be chauffeuring shoppers to and from their vehicles until 9 p.m. Friday, spreading holiday cheer and helping JCPenney shoppers with their bags.

Custom Christmas-decorated golf carts will be parked in front of the store all day for those needing and wanting valet service.

JCPenney will also be offering customers the chance to round up their purchases to the nearest dollar to benefit the Salvation Army's Red Kettle Campaign.

Donations to the Salvation Army will help provide meals, clothing and toys to families during the holiday season.