Advertisers go after the 'second screen'
Photographer: KNXV
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Posted: 02/01/2012
It's that time of year again.
There are die-hard fans who can't wait for the big game, but pretty much everyone gets hyped up about the commercials.
The internet is presenting a problem of sorts for advertisers.
With ads being leaked or just released early, companies are looking for ways to keep you watching.
Enter the so-called "second screen."
Companies are turning to smart phones to keep viewers engaged, using contests to get people to engage by posting on sites like Facebook and Twitter.
So, will smart phone contests keep you watching?
What is your favorite Super Bowl commerical of all-time?
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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