Urban Outfitters releases new line of shirts glorifying drinking to teenage customers

Beer_20120816092436_JPG

Beer
Photographer: Scott Olson
Copyright Getty Images

Advertisement

Posted: 08/27/2012

School is back in session for high school and college students and Urban Outfitters, a popular clothing chain among teens and young adults, has released a questionable set of shirts to ring in the new school year.

According to a recent Yahoo article , Urban Outfitters is selling shirts that say "I Drink You're Cute," "I Vote for Vodka" and "USA Drinking Team."

According to a demographic study of the company, individuals between 18 and 24 years old represent the highest number of customers, followed by kids under age 18.

Companies produce provocative products all the time, but organizations like Mothers Against Drunk Driving (MADD) and Dontserveteens.org say that knowingly selling shirts to their underage customers is "unacceptable."

A photograph of the shirt even features a female model who seems too young to be sporting such alcohol-friendly gear.

According to interviews in the Yahoo article, Jan Withers, the national president of MADD, sees such shirts as both a dangerous form of peer pressure but also a good talking point for parents.

Studies show that about one in five kids binge drink, still showing that a majority of children are more responsible and are influenced by talks with parents and adults against underage drinking, according to Yahoo.

What do you think of Urban Outfitters latest collection of alcohol-related tees?

Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

  • Comments
advertisement

Did You Hear?


  1. VIDEO: Wild stunts and big explosions

    VIDEO: Wild stunts and big explosions

    The Pinnacle Peak Pistoleros put on their Wild West Shows with family-friendly jokes and stunts performed by vaudeville-type characters like those popular at the turn of the century.

  2. 3 tips on the best swimsuit for YOU

    3 tips on the best swimsuit for YOU

    According to a swimwear seller, picking the best swimsuit for you comes down to three things.

    • POWERBALL: What to do if you win

      POWERBALL: What to do if you win

      What happens if you beat the tough odds and hold the winner Powerball ticket? You celebrate. Then what?

    • Stay Connected