Twinkies primed for a comeback
Hostess Brands Twinkies and Ding Dongs.
Photographer: John R. Coughlin/CNNMoney
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Posted: 01/30/2013
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By: Associated Press
NEW YORK, NY - Hostess has picked a lead bidder for its famous Twinkies.
The bankrupt company says it has selected a joint offer from two investment firms -- C. Dean Metropoulos & Co. and Apollo Global Management LLC -- as the lead bid for its Twinkies and other snack cakes.
Hostess, says the two are offering to pay $410 million for the snack-cake business and five bakeries.
The joint "stalking horse" bid would set the floor for an auction process that lets competitors make better offers. A judge would have to approve any final sale.
After years of management turmoil and turnover, Hostess declared it was going out of business and selling its brands in November. The company already announced separate lead bidders for its other brands including Drake's cakes and Wonder bread.
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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