Taco Bell goes upscale with new menu items
Photographer: By: William Thomas Cain, Getty Images
Copyright Getty Images
Posted: 06/07/2012
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By: Associated Press
Taco Bell, known for its inexpensive fare and late-night business, is trying to go more upscale.
The chain said Wednesday it plans to roll out a menu addition created by celebrity chef Lorena Garcia early next month at its nearly 5,600 U.S. restaurants.
New items feature black beans, cilantro rice, citrus- and herb-marinated chicken and cilantro dressing.
Taco Bell executive Brian Niccol calls the items "gourmet Mexican." It's a venture onto the turf of casual-dining chains such as Chipotle Mexican Grill and Qdoba Mexican Grill.
It's a departure from such standards as tacos, burritos and chalupas that target Taco Bell's core young-adult customers and will remain mainstays on the menu.
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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