An image of a young woman who became known as the "Obamacare girl" is no longer on the homepage of the federal government's health care site.
In the process of changing the homepage of HealthCare.gov to highlight the different enrollment options now being offered, the image of the woman, who has become a symbol of the online federal exchange, was set aside, said an official with Centers for Medicare and Medicaid, or CMS.
CMS is the agency responsible for operating the website.
The picture drew much news coverage and online discussion with people wanting to know her identity. A small company that originally worked on the homepage told CNN's Jeanne Moos that the woman was part of the original design mock-up of the website.
HealthCare.gov's quiet makeover is the latest attempt by the administration to draw attention away from the website's problematic launch. When enrollment began October 1, just the website option was highlighted, punctuated by "Obamacare girl." Now, when visiting the site, new imagery emphasizes multiple ways to register for a new health insurance plan, such as enrollment by phone.
Online updates will continue in response to feedback from website users and social media, according to the official.
The individuals in the images that were initially used for the launch of the website signed standard release forms and understood how their images would be used, said the official, who was not authorized to speak for publication and declined to be identified.
Copyright 2013 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Click on the region names in the map below to see news from that region.
Things To Do
INSIDE: Check out our top pick for weekend events around Arizona!
RIGHT NOW: Top Stories
City officials recommend that people traveling to Tempe arrival early and use park-and-ride lots and take light rail.
Officials are investigating after a body was found in a dumpster Friday morning in Mesa.
The White House says President Barack Obama and first lady Michelle Obama will travel to South Africa next week to pay respects to Nelson Mandela.
Authorities are searching a Tempe middle school after there was a report of a student with a gun, Tempe police said.
Take a journey through the years to see the incredible life of former South African president Nelson Mandela, who led the struggle against apartheid in his homeland.
Still very cold across much of the state; find out how long the frigid air will stick around and how long before our next rain and snow chances return.