The home appliance brand KitchenAid apologized Wednesday evening for a political tweet sent out from its official Twitter account during the presidential debate.
The tweet has been removed but at least a dozen retweets of the post showed it read, "Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president.'"
The company apologized in later posts from the same account.
"Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion," the tweet read in part.
The person doing damage control tweeted that she was Cynthia Soledad, the head of the KitchenAid brand.
"I would like to personally apologize to President, his family and everyone on Twitter for the offensive tweet sent earlier," Soledad wrote. "It was carelessly sent in error by a member of our Twitter team who, needless to say, won't be tweeting for us anymore."
The original post would have been in reference to a comment President Barack Obama made during the debate as he spoke about the importance of programs such as Medicare and Social Security.
"You know, my grandmother -- some of you know -- helped to raise me," Obama said. My grandfather died a while back. My grandmother died three days before I was elected president. And she was fiercely independent. She worked her way up, only had a high school education, started as a secretary, ended up being the vice president of a local bank. And she ended up living alone by choice."
"And the reason she could be independent was because of Social Security and Medicare," he continued.
KitchenAid offered no further explanation of how the tweet ended up on their company account.
The company did not immediately respond to a request for further comment.
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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