Gay rights activists staged a "kiss day" at Chick-fil-A outlets nationwide Friday amid a controversy over the company president's stance against same-sex marriages.
Organizers used social media to urge same-sex couples to participate in the event and post pictures and videos online.
"I like to liken it to a married couple sharing a light kiss over a romantic meal, it's the same thing. We're here, and our love is just as good," organizer Carly McGehee said.
While many of the protests were expected later Friday, about two dozen protesters turned out in the afternoon at a Chick-fil-A location in suburban Atlanta, according to CNN affiliate WSB. At least one couple shared a kiss for the assembled media.
Dozens also gathered at the restaurant at Tatum Boulevard and Cactus Road Friday evening.
"It is all about equal rights for me," said Christohper Straw. "It is basically that I don't want to be considered a second citizen."
Meanwhile, police in Torrance, California, were trying to find out who vandalized a Chick-fil-A restaurant with the words "Tastes Like Hate," CNN affiliate KTLA reported. The graffiti was quickly painted over, KTLA said.
Friday's protests followed a Wednesday event dubbed Chick-fil-A Appreciation Day, in which Americans lined up at eateries nationwide to support the company.
Chick-fil-A said it set a sales record Wednesday, but declined to release the numbers.
McGehee said she hopes to have just as many people turn out Friday as did for Wednesday's event backing the restaurant chain.
About 13,500 people have expressed their support on a Facebook page dedicated to the protest, she said. Others are following on Twitter and off-line.
McGehee said she hopes someone will protest at each of the more than 1,600 Chick-fil-A locations. Most demonstrators will remain outside, although some have said they plan to take the protest inside, she said.
Some plan to buy food with cash marked "gay money," she said.
Chick-fil-A's Steve Robinson, executive vice president of marketing, issued a statement saying the company appreciates all of its customers and is "glad to serve them at any time."
The controversy started after an interview with the fast-food restaurant chain's president, Dan Cathy, appeared in The Baptist Press on July 16. He weighed in with his views on family.
"We are very much supportive of the family, the biblical definition of the family unit," he said. "We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that."
The statement caused an uproar, with activists saying that Cathy voiced opposition to gay marriages.
Former Arkansas Gov. Mike Huckabee created a Facebook page urging people to buy food at the chain during the Chick-fil-A Appreciation Day after the backlash from the statement.
Throngs of people heeded his call, snaking around various Chick-fil-A restaurants nationwide Wednesday.
Proponents of same-sex marriage organized a simple counter protest, asking people to donate the approximate cost of a Chick-fil-A meal, about $6.50, to gay and lesbian rights groups, according to the Gay & Lesbian Alliance Against Defamation, known as GLAAD.
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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